HYPE Festival: The course of a project
The HYPE Festival 2022 is an annual music event where artists from all over the world are flown in to perform their latest and most famous hits. The very first HYPE Festival 2022 took place in 2016.
Global stars such as Travis Scott and Fat Joe have already taken to the festival stage and put on incredible performances. Due to the coronavirus, the HYPE Festival had to cancel events in 2020 and 2021. As a result, the festival franchise is more than ready to take off again.
agt is happy to provide support, as the safe transportation of people is the market leader's main service. Stars such as Jack Harlow, Wiz Kid and German rapper Luciano were present at this year's HYPE line-up in Oberhausen and absolutely blew festival-goers away.
Streetlife International not only offered agt its cooperation as a mobility partner. The agency for global transport was a sponsor of this year's festival. This so-called sponsorship contract resulted in a number of agreements. Various advertisements (posters, trailers, beach flags, bus branding) and social media campaigns were agreed. Furthermore, the relationship between the two companies was strengthened on the days of the event by the project teams attending the event together.
When the route planning began, it was clear that a star tour would have to be planned due to the high number of visitors throughout Germany. This means that several buses from various cities will travel to one location - the festival site in Oberhausen. Consisting of four routes and starting in Berlin, Stuttgart, Münster and Frankfurt, 6 further cities were visited on the way to Oberhausen.
From city tours to event logistics. We transport groups of people safely, reliably and professionally from A to B - and back again
Bus coordination -Controlling on site
The team on site ensured smooth coordination of the scheduled buses. Over a period of three days, it skillfully managed the deployment of four buses from our bus partners, ensuring optimal handling for the festival visitors arriving by bus and for the HYPE event management. From 13:00 to 00:30, the team personally took care of welcoming and saying goodbye to up to 300 travelers per day.
Should any problems or questions arise during the night hours, the agt back office was always available and passed on information and messages to our eight bus drivers and the agt team itself. Overall, the festival evening ran extremely smoothly and we are proud to have brought several hundred people safely to their desired destination.
The cooperation between Streetlife International and agt was characterized by constructiveness, honesty and quick action. The project manager, Janina Winkler, was also on site during the festival and praised the warm welcome from the local team and the impressive performances by the artists.
"Experiencing the festival live was an unforgettable experience. From the VIP section, we had a breathtaking view of the stage and were able to enjoy the festival in complete comfort. The live interviews were extremely interesting and touching. We were made to feel very comfortable and there were many activities on offer, such as a visit to the Experience Hall. This helped us to understand the festival and the idea behind it even better so that we can put together an even more comprehensive package next year."
Janina Winkler, Sales Manager
Sponsorship allows you to get your brand in front of many people and reach customers that you might never have reached in any other way. This makes your brand better known and more memorable.
If you choose the right sponsoring partners, you will strengthen your image at the same time. Associate yourself with events or projects that match your values and interest your target group - this creates trust with your customers.
The big advantage: you speak directly to people who are already interested in what you are sponsoring. Your message reaches an attentive target group.
Sponsoring is also a give and take - both sides benefit from the partnership and the special conditions. You also make valuable contacts in the industry and build long-term partnerships.
Our bus world
In our agt Bus World, we provide information about current developments in our company, as well as the latest topics and events in the bus and mobility industry.
In our agt Bus World, we provide information about current developments in our company, as well as the latest topics and events in the bus and mobility industry.