The HYPE Festival is an annual music event that brings in artists from all over the world to perform their latest and most famous hits.
Global stars like Travis Scott and Fat Joe have already graced the festival stage and delivered incredible performances. Due to the pandemic, the HYPE Festival had to cancel its events in 2020 and 2021. As a result, the festival franchise is more than ready to get back on track.
Here, agt – agency for global transport is happy to help, as passenger transport is its core service. The HYPE Festival line-up in Oberhausen in 2022 featured stars such as Jack Harlow, Wiz Kid and German rapper Luciano, who absolutely wowed festivalgoers.
Streetlife International didn’t just offer agt the opportunity to collaborate as a mobility partner. The agency for global transport was a sponsor of the 2022 festival. This sponsorship agreement led to several arrangements. Various advertising measures (posters, trailers, beach flags, bus branding) and social media campaigns were agreed upon. Furthermore, the relationship between the two companies was strengthened during the event by having the project teams attend the event together.
When route planning began, it was clear that, due to the high number of visitors throughout Germany, a hub-and-spoke system would have to be planned. This means that several buses from various cities would travel to a single destination – the festival grounds in Oberhausen. The system consisted of four routes starting in Berlin, Stuttgart, Münster and Frankfurt, with the buses stopping in six additional cities along the way to Oberhausen.
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