For the second time in a row, Telekom transforms Cologne into the city of the future. As a service provider and mobility partner of the telecommunications giant for many years, the request was answered quickly at the headquarters of AGT Bus- & Eventlogistik.
Digital X: 12 shuttle buses – 4 bus partnerships – 3 locations – 70,000 people.
From Friesenplatz to Mediapark – digital shutdown across Cologne
On September 13. and 14., 2022, Deutsche Telekom AG hosted Digital X in Cologne. 70,000 visitors will be expected this year and will have the chance to talk to around 300 speakers about the topic of digitalization. Cologne’s city center will be divided into 4 quarters with 15 stages, along with venues, shops and pop-up shops that will be rented for the conference and serve as meeting points for smaller expert talks as well as meeting spots for networking.
Here the guests could collect valuable impulses, get to know start-ups, or listen to success stories, such as those of Jessica Alba, actress and founder of The Honest Company and Steve “The Woz” Wozniak, co-founder of Apple.
Bus coordination as a service
Sales Manager Janina Winkler leads the project as well as the bus coordination in the cathedral city. The team is complemented by the two trainees, Sevin Algünerhan and Julius Dere. The trainees’ understanding of bus coordination as providing a service will be trained.
One day before the start of the event, the bus stops are inspected and final briefings are given to the team and the bus drivers. New road works relocated public transport stops or redirections sometimes get in the middle of the bus coordination plans. Checking on public roads is just as much a part of the service as coordinating regular shuttle departures.
Day 1 – Start of bus coordination
8:30 a.m.: On the way to the Cologne trade fair center, the team discusses today’s procedure. Four buses are expected for the shuttle rides across the city to transport the visitors comfortably from one stage to the next. Once they arrive at the bus stop, the two trainees greet the first bus drivers. Signs with the vehicle’s destinations are attached to the bus and the first passengers board the bus.
09:30 a.m.: The first departures towards Aachener Straße and Hansaring start. At 15-minute intervals, all the vehicles deployed drive to the bus stops and collect the passengers to be transported. In agreement with the coordination team, the optimal route of the buses can be worked out gradually so that the guests can be transported to their destinations as quickly as possible.
12:00 p.m.: Project manager Janina Winkler ensures that the four buses are running smoothly at the stadium.
1:00 p.m.: The buses run to every stop and now provide more flexibility and faster transport for the visitors. The visitor volume has increased and remains consistently high until the last Stages and Talks.
6:00 p.m.: After-fair events dominate Cologne’s city center, and the shuttle bus drivers are also treating themselves to a quiet evening after the rush.
Day 2 – In the midst of Digital X
09:30 a.m.: Rain characterizes the morning. The bus drivers and the coordination team meet at an agreed parking lot. A 15-minute interval is quickly established again due to yesterday’s routine.
12:00 p.m.: The drizzle develops into a continuous downpour. The trainees remain steady and continue to ensure smooth operations and look after the bus drivers who are on break.
4:30 p.m.: The occupancy rate of the buses begins to drop as the digitalization fair comes to an end. The last talks on the Inspiration Stage, Future Stage or Disruption Stage take place and attract visitors.
11:00 p.m.: The last bus leaves the stops. With the last departure, Digital X 2022 came to an end for the bus coordination team.
Review – Two days full of digitization impulses come to an end
The team discusses the last few days and sums up: All shuttles were coordinated smoothly and confidently to and from downtown Cologne. “It was my first coordination and I was able to learn so much. Understanding the process gave me a lot of pleasure and I was able to listen to a great success story on the Inspiration Stage at the fair.” Trainee Julius Dere reports.
AGT Bus- & Eventlogistik was very pleased about the joint cooperation with Deutsche Telekom AG and would like to thank all bus partners for the successful time.
See you soon and have a good trip!