Start of an incredible collaboration
The phone rings at the headquarters of AGT Bus- & Eventlogistik. An employee of the event company Streetlife International is on the other end of the line. The HYPE Festival 2022 is looking for a reputable and experienced mobility partner to provide national trips. The Sales Manager, Janina Winkler, accepts the assignment and the talks begin. Meetings and negotiations took place and within a few weeks, Streetlife International decides for AGT Bus- & Eventlogistik as mobility partner.
Streetlife International Host of the HYPE Festival 2022
HYPE Festival 2022 is an annual music event where artists are flown in from all over the world and get to perform their latest and most famous hits. In 2016, the very first HYPE Festival 2022 took place. World stars, such as Travis Scott or Fat Joe, have already stormed the stage of the festival and put on incredible performances. Due to Corona, HYPE-Festival had to cancel the events in 2020 and 2021. As a result, the festival franchise is more than ready to get back on track. AGT Bus- & Eventlogistik is happy to provide support because the safe transportation of people is the main service of the market leader. At this year’s HYPE line-up in Oberhausen, stars such as Jack Harlow, Wiz Kid or the German rapper Luciano were present and absolutely blew away the festival-goers.
Mobility and sponsorship
Streetlife International offered AGT Bus- & Eventlogistik not only a cooperation as a mobility partner. AGT Bus- & Eventlogistik also sponsored this year’s festival. With this so-called sponsorship contract, some agreements were made. Various advertisements (billboards, trailers, beach flags, bus branding) and social media campaigns were agreed. Furthermore, the relationship between the two companies was strengthened on the days of the event, with the project teams attending the event together.
Start of the route planning
At the beginning of the route planning it was clear that due to the high number of visitors in the whole of Germany, a star ride had to be planned. This means several buses from various cities will travel to one place – the festival site in Oberhausen. Consisting of four routes and starting in Berlin, Stuttgart, Münster, and Frankfurt, 6 more cities were visited on the way to Oberhausen. Three coaches and a double-decker, with a total of about 220 seats were planned and branded for better orientation for the passengers of the event shuttle. Since some of the passengers had to travel long distances for several hours, attention was paid to the comfort of these travelers. Comfortable seating, sufficient legroom and automatic air conditioning were among the basic features of the coaches.
Bus coordination – a service for HYPE Festival 2022
An employee of AGT Bus- & Eventlogistik, Michel Bornemann, was on site on all three festival days to coordinate the shuttle buses. For three days he coordinated the four buses of the bus partners and ensured optimal handling of the passengers, bus drivers and event managers of HYPE. Throughout the festival weekend, Michel Bornemann welcomed and saw off up to 300 traveling people from 13:00 to 00:30. If problems or questions arose, the Customer Service of AGT Bus- & Eventlogistik was available at night and transmitted information and messages to the eight bus drivers deployed or to Michel Bornemann. All in all, Customer Service was able to report a quiet evening on which all the buses deployed were coordinated confidently and without any disruptions. AGT Bus- & Eventlogistik is happy to have transported several hundreds of people safely to their desired destination.
Good communication simplifies cooperation
The cooperation between Streetlife International and AGT Bus- & Eventlogistik was constructive, honest and characterized by speed of action. The project manager Janina Winkler was also on the premises during the festival and reported on the warm welcome of the team on site as well as the exciting performances of the acts. “Experiencing the festival live was a unique experience. From the VIP section, you had a terrific view of the stage and you could enjoy the festival comfortably. The live performances were exciting and moving and the crowd was having fun. A lot of attention was paid to us and we were offered a lot of activities, such as a visit to the Experience Hall. This helped us to better understand the festival and the basic idea of the event, in order to be able to formulate a more complete package next year,” reports Janina Winkler. AGT Bus- & Eventlogistik was very pleased to work with Streetlife International and is already looking forward to another cooperation.
See you soon and have a good trip!